WestJet's Advertisement
In the
airline industry there is huge competition and to have the upper hand
businesses use advertisement. Advertisement plays a major role in the success
of a business and can be the cause for a great amount of the businesses profit.
WestJet advertises its airline in a innovative way.
WestJet
takes the advertisement for its airlines to the next level, and persuades its
airline as being one of the best to its market. WestJet announced the launch
for its new advertising campaign which depicts the experience of employees who
go to many lengths to be of assistance to their guest. The campaign is centered
on WestJet’s caring culture and guest services, and also on commercials that
are based on kudos submitted by guest. The commercials demonstrate how WestJet
employees show extraordinary moments of caring for the guest, it focuses on the
positive attitude of the Westjetters towards all guest on the airline. Through
this campaigns these heart touching commercials will air on national TV along
with in cinemas across Canada. Therefor WestJet takes its adverting to the next
level; the goal of these advertisements is to persuade WestJet as a comforting
airline to travel on.
WestJet is a
very friendly business that focuses on providing the best to its guest and thus
launched a campaign to protest the flat rate Air Travelers Security Charge
(ATSC).WestJet is concerned about the impact that ATSC will have on Canadian
travelers and so launched this campaign. WestJet encouraged Canadians to write
to their local member of parliament to create awareness about their concerns. WestJet
president and CEO stated that “We fully support enhanced security measures for
our industry, and we are not opposed to collecting a fee for such
services. However, we believe that
imposing another flat rate fee to Canadian travellers will surely have a
negative impact on our industry and will discourage people from choosing air
travel as a mode of transportation.”, WestJet is strongly against this fee
charge and is doing everything possible to prevent it. In order to make this
advertisement more widely known there have been newspaper ads and tear out for
mailing have been included. Therefor WestJet takes its advertisement to the
next level, and the purpose behind the advertisement is taken very seriously.
WestJet
is well known for its spontaneous ads. It is a friendly business that looks to
have a benefit to its customers along with the business itself, and the
advertisements provided assist in accomplishing this goal of theirs. What’s
your opinion on this, does WestJet provide good service?
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